Benjamin Baccarani

H&M STUDIO

PHOTOGRAPHY OF H&M STUDIO PARIS FLAGSHIP STORE AND POPUP
DESIGN BY PERRON ROETTINGER
PRODUCTION BY K2 WORLDWIDE & KITTEN PRODUCTION
PHOTOGRAPHY BY BENJAMIN BACCARANI

A futuristic white cashier counter with a glossy, rounded design set against a striking red interior, with mirrored reflections adding depth and symmetry.
A high-end retail store interior with a bold red futuristic design, featuring a sleek white cashier counter, reflective surfaces, and mannequins showcasing stylish outfits.
A striking red spiral staircase with sleek curves and a glossy finish, set against a minimalist white floor, creating a bold architectural contrast.
A modern retail interior with bold red sculptural walls and a glass ceiling, featuring a sleek red spiral staircase and reflective display tables in a high-contrast composition.
Framed architectural view through a sculptural red cutout, revealing a modern succession of vertical ridges and a glimpse of natural light.
Three chrome mannequins in stylish monochrome outfits stand on geometric red podiums against a textured red backdrop, creating a futuristic retail display

H&M STUDIO FALL-WINTER 2024

H&M UNVEILED ITS H&M STUDIO FALL/WINTER 2024 COLLECTION DURING PARIS FASHION WEEK, WITH AN EXCLUSIVE POP-UP SET IN A GLASS-ROOFED GALLERY IN THE HEART OF THE MARAIS. PROJECT DESIGNED BY LOS ANGELES BASED DESIGN STUDIO PERRON ROETTINGER AND PRODUCED BY K2 WORLDWIDE.

Chrome mannequin dressed in an elegant black draped ensemble, posed against a reflective backdrop that amplifies its futuristic aesthetic.
Row of chrome mannequins dressed in tailored ensembles, aligned along a mirrored corridor with overhead lighting creating depth and repetition.
Chrome mannequins on reflective pedestals, dressed in structured fashion, positioned against mirrored walls with a bold red spiral staircase curving into the scene.